Monoposto superleggera Marketing advice sought.

[lotusman1951]

I have created a 900 pound 100hp 70 year old historically significant used by champions race car that works on the street and would be quite rapid on a closed course or dirt.

 

Its one of 550 built between 1946-1952-few remain and those that do are rarely street equipped, if any.

 

Kurtis Kraft built more Indy winners than any other builder-First in tube frames, soft suspensions, best materials-spherical bearings, fiberglass, and lightweight design.

 

This car is an extended wheelbase-for more interior room-kinda a Harley seating position. Broomstick brake lever to 3 discs, 3 speed and reverse-instead of what they called an in or out box. Self Starter, they were push started originally, Battery lights, horn, speedo, muffler.

It is registered as a 1947 Kurtis Kraft Midget/Roadster-meaning that I have legal papers-Its history includes ownership buy an 9 time Indy racer and Midget Hall of Fame person.

 

I see this being of limited/specialized market-Its a very intense car-challenging in a historic way-if you think a Lotus 7 responds by thought-this would make you think again.

 

I have used racecars.com in the past-I think this would also fit into the Hot Rod World-I would be interested in non US markets for old cars with papers-Germany-for example.

 

This forum has been great in ferreting out Sevens-indeed special cars (I have owned 4) so perhaps some advice on the Kurtis??

 

Kevin Kearney

Cabin John MD

 

I will post some photos as a backup

[rzempel]

Have you considered listing it on Bring a Trailer?

 

Randall

[scannon]

+1 on BaT. Its cheap for the seller at a fixed $99 fee and gets world wide exposure and an auction setting that should bring the best price.

[Davemk1]

As someone who makes his living selling high end, hand made goods I would advise you to throw real time/money at having professional photography done. Your words will generate interest and the photos will close the deal.....or not.

 

If you take average photos with the car sitting in a driveway or industrial park somewhere they will set the tone for what the product is - in other words it will come off as a shade tree project and not give the needed impression that you sweat the details. If on the other hand you have a pro shoot it, in the proper context, in the proper light you can really develop deep seated interest.

 

Good luck with your project!

 

dave

[lotusman1951]

My experience with BAT concerned the sale of my FURY-they did not want to list it at my reserve-which I got on Ebay. Its BATs model to sell cars not to waste time with high reserves. The Fury was a special car the Kurtis is as well-If I list with them its for a reserve I pick-not what they tell me to do.

 

Not angry-but would like a more focused marketing approach.

 

Kevin