New USA7s logo contest

[IamScotticus]

I like the flares/clams (only Americans call them clams), but lets face it, flares are too per-war looking for the modern tastes. Think MGTD.

Cat certainly drppped the clams adapting to the consumer tastes as well as competition best practices as allowed.  The cycle wings became the standard equipment since the late 90s.

After all, initially the flared wings were only a compromise to get into the American market.  

It is a fortunate coincidence the flares do compliment the 7 very well, IMO.  But I would prefer to race with cycle wings. 

[Timothy Keith-Lucas]

Have we exhausted ideas?  If so, I vote for any of the near relatives of the original design proposed by JohnCh, such as this one:

A risk in doing a group design is each person having a very specific favorite, such that no consensus is reached. I actually would prefer a slightly lower bonnet and wings, because it looks more Caterham than Lotus, and I own a 1962 S2.  Perhaps someone with more investment in the organization than I have developed could propose a model that he/she thinks everyone could live with.

[JohnCh]

Hi @Timothy Keith-Lucas as per the original post, not all proposals are in this thread, and the intent was to keep it open through April to give people time. There is no rush to reach a decision.  If nothing else comes in over the next couple of weeks, or if the people who have privately indicated to me that they are working on something don't need the extra time, then I will consider ending it earlier than planned.

 

On 3/21/2025 at 9:53 AM, JohnCh said:

Feel free to post your ideas here, but to make an official submission, please send a PM to both @Croc and @JohnCh with the subject line "Logo submission".  We'll close this down at the end of April, but if nothing compelling comes through, we'll extend it indefinitely.  Bottom line, we don't want to make a change just for the sake of change. 

 

[IamScotticus]

6 hours ago, Timothy Keith-Lucas said:

it looks more Caterham than Lotus.

I looked at that first thing myself,  and I'm going to disagree of your assessment of the bonnet angle.  Cat nose heights vary from car to car, but my observation of Cat bonnet angles is they are nearly horizontal, especially on a DeDion.  This requires some proof.  The front bonnet height on my 96 is 6.25" and the and the scuttle is 9". A Lotus nose height is generally an inch shorter 5.25".  The inch difference is more noticeable depending on the rear ride height which I believe S2s & 3s (live axles) ride ride higher in rear. With John's silhouette being perfectly horizontal,  and to have the bonnet angle it does, is evident to me this is based on a S2 profile, or an artistic library has been taken.  Regardless,  I think the lines of the car are very good but the silhouette lines could be thicker or darker to pop better for smaller thumbs, etc. 

Yes  it's a ridiculous argument.  But it's fun.

 

Edited March 31 by IamScotticus

[pethier]

The most-important part of any sticker or the like is the URL:

usa7s.net

 

The "net" is important.  URLs in the USA seem to be .com or .org so I think getting the .net in there would be a good idea.

 

If a representation of a car profile is used, the bonnet angle is a trivial concern, IMHO.

[CBuff]

John can confirm but I think we have the  usa7s.com domain and it redirects to net.  Not sure of everyone’s loyalty to the .net but I don’t think it is as critical. 

[panamericano]

I tried COM a few weeks ago and id DID redirect to the NET site.

[pethier]

55 minutes ago, panamericano said:

I tried COM a few weeks ago and id DID redirect to the NET site.

Cool.